In the past, even transphobic people called trans people the right pronouns and gender anyway, or at the very least partially.
Think about any 2000s-10s controversial trans episode on TV, the "bitch got a penis" song...
None of them were actively trying to force male pronouns on trans women. These transphobes of before might have said "she was a he!" The neo-transphobe would not even give you that. They would not even call a trans woman "bitch".
It's interesting... They are trying to push a change in language.